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Over the years, scammers and fraudsters have come up with more and
more inventive ways to swindle us out of our hard-earned cash.

And unfortunately, when times get tough, more of us become
susceptible to these cunning schemes.

So I’ve decided it’s time to give you the run-down on ten of the
worst scams to watch out for so that you can avoid being ripped off!

1) Phishing emails

The trap: Emails which appear to have been sent from your
bank and ask you to reset or confirm your security details by clicking
on a link.

The reality:  More often than not, these links take you to a
fake website with the aim of getting hold of your personal or financial
details to defraud you. So whatever you do, don’t click on these links
and delete the email immediately.

For more advice, visit the Bank Safe Online website.

2) Bogus holiday clubs

The trap: You’re approached by a scratch card tout or receive
a phone call telling you you’ve won a ‘free’ holiday. All you need to do
is to attend a presentation to collect your prize.

The reality: At the presentation, you’ll be persuaded to
sign up to an exclusive club and pay a fee for the privilege. But you’ll
probably find you’ve bought little more than access to an internet
booking service offering the same service you could find in your local
travel agent. Read Hidden holiday costs for more advice.

3) Emails from ‘friends in need’

The trap: You receive an email from a friend claiming he has
lost his wallet and passport abroad and desperately needs money to pay
for his hotel bill and his flight home.

Often your friend will tell you all phone lines have been
disconnected and the only method of contact available is email. He’ll
then ask you to wire over some money to help him out, making out this
will be repaid upon his return.

The reality: The email is not from your friend, but from a
scammer who will happily run off with your hard-earned cash and perhaps
even ask for more. Remember- this actually happened to two Governement ministers: Jack Straw and David Milliband!

4) Lotteries

The trap: You receive a letter or email to say you’ve won a
large sum of money in a lottery. Terrific! however, when you phone up to claim, you’ll be told you need to pay a fee to collect your winnings.

The reality: Hand over the fee and you’ll never see your
money again – or your prize. It is illegal for a real lottery to charge
any sort of fee so if you’re told you need to pay, keep well away. Remember – if you haven’t bought a ticket, how can you have won a prize?

5) Weight loss aids

The trap: Advertisements promising you’ll be able to lose
weight with minimal effort thanks to the wonders of a revolutionary
pill, patch or cream.

The reality: Usually there’s no scientific evidence to back
up these claims, and you’ll end up spending money on a bogus drug that
will make absolutely no difference to your weight.

6) Advance fee fraud (the Nigerian or 419 scam)

The trap: You receive an email or letter from what appears
to be businessmen or officials from Nigeria or another African country
offering to transfer large sums of money into your bank account to get
it out of the country. You’re told you can keep a large chunk of this
cash, but need to pay a fee to cover the transaction costs and legal
fees.

The reality: These emails/letters are from conmen who will
simply disappear with any money you give them. What’s more, because
you’ll have to hand over your personal and bank details, you can expect
these crooks to empty your bank account while they’re at it.

7) Work at home schemes

The trap: You see an advert in the newspaper or on a
lamppost offering you a significant income for minimal work – such as
envelope stuffing or craft assembly work.

The reality: What you won’t be told is that you might have
to pay up front for supplies to carry out the job or to cover hidden
costs. You may also find your ‘employer’ refuses to pay you, claiming
your work isn’t up the right standards, or that you only get commission
for signing up more people.

8. Car matching

The trap: After placing an advertisement for your car in the
newspaper or online, you receive a call from someone promising to match
you with a buyer. You’re then asked to pay a fee for the match – often
around £80-£99.

The reality: The call was from a fraudster, there’s no buyer
and you can kiss goodbye to your cash.

9) Mobile phone insurance

The trap: Not long after buying a new mobile phone, you
receive a call from the shop you bought it from, and are offered a
fantastic insurance deal.

The reality: After handing over your bank details you
discover your mobile phone isn’t insured after all and the person on the
phone wasn’t who he said he was. By which point, your bank account is
looking decidedly less healthy.

10) Pyramid schemes

The trap: You pay a fee to join a scheme but are offered the
opportunity to make bags full of money fast by simply recruiting other
people into the scheme.

The reality: These schemes are illegal and although the
people at the top of the ‘pyramid’ might make money, it won’t be much.
And as soon as the pyramid stops growing, there’s no money to be made.

Finally…

There are many more rip-offs and swindles out there, but
unfortunately I don’t have room to list them all. But hopefully the
above ten give you some idea of what to look out for.

For further tips and advice, you can read this guide from Consumer Direct. And if you come across any scams, you can report them via the Consumer Direct website.

Remember, if it sounds too good to be true, it probably is.

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You’ve just written an eloquent, intelligent, and enlightening article. Your title is great, your topic is timeless, and the quality is top notch.

But wait a second–you’re not done yet. You need to create a resource box that will get the reader from your article on over to your website.

Article marketing is not just about the article–having a compelling resource box is crucial to your success!

Remember, you shouldn’t be talking about your own website or business in the article body, but you can (and should!) talk about your business and website in the resource box. Along with your name, brief bio info, and your website URL, you need to give the reader a reason to hop from your article on over to your website.

When you give the reader a great reason to click the link in your resource box leading to your website, you will generate more traffic to your site, which is what you’re after, right?

Use one of these top 7 resource box lures, and you’ll maximize your click throughs:

1) A free e-book

Your free e-book should be on the topic of your website (as all your articles should be), so any reader who likes one of your articles would be interested in a book with additional info.

In your resource box, be sure to say that the e-book is free, as anything free is very attractive to readers! If the e-book is of a longer length (let’s say 50 pages or so), you might want to put that bit of info in your resource box as well, as it lets the reader know that it’s a significant amount of info (and that would be more of a lure).

Your e-book doesn’t have to be of epic length though–even a book that is only 10 pages long and jam packed with helpful information would be valuable to a reader.

2) A newsletter

If you have a newsletter, you already have a wonderful reason for readers to click through to your website from your resource box. Instead of saying “For more info, visit my website”, it would be more effective to say, “Sign up for a free newsletter offering weekly tips on this topic” and then give your website URL.

3) An e-course

An e-course is basically a series of emails that teaches the reader something. It’s different than a newsletter because usually e-courses are of limited duration and are very specific in what they teach.

They’re effective because people love to learn, especially for free!

In your resource box you could say, “Claim your free 10 part e-course on [some specific aspect of your niche]” and then give your website URL.

4) In depth content

Most articles are limited in length to about 1500 words or less, so it’s hard to get super in depth in your article content.

Since you’re an expert in the topic of your website, why not create a page on your website that offers a continuation of the information you condensed in your article?

5) A great product or service

This is an easy one–if you’ve got a unique, stellar, stand out type of service or product, you have a build in reason for folks to click through to your site. Be sure that you explain in your resource box what your product is and what the benefits are. This approach works best if what you’re selling really is unique and there aren’t a whole bunch of other folks with the same type of product or service.

6) A discount

People LOVE feeling like they’re saving money and getting a good deal (the only thing people love more is getting stuff for free!). If you have a product based site, you might want to come up with some sort of offer that will allow your readers to get a discount on a purchase.

7) A blog

To be an effective resource box lure, the blog must be well-tended, offering fresh and useful information on the topic of your website. It depends on your niche, but I think a blog offering mostly ‘how to’ posts is most attractive to readers. A blog not only gives readers a reason to click through to your website from your article, but it also gives them a reason to continue visiting your site–you’re offering a steady stream of useful content, which is quite an incentive!

Now you’ve got 7 ideas for resource box lures that will give readers a reason to hop from your article over to your website. For each resource box, you only need one “lure”, but you can switch things up and try different reasons to click through for different articles.

Experiment and see which lure works the best for you!

I wonder if this sounds familiar to you?

You get woken up, early morning, to the sound of an alarm.

Dragging yourself out of bed, you get dressed into clothes you have had to buy just to go to work - frankly, you normally wouldn’t be seen dead in them but, hey, its what the firm standards are, so what choice do you have?

After a quick breakfast, you get into the car that you are paying for out of the money you are earning from work, just to get to work! The journeys a nightmare through rush hour traffic but, no choice really, as everyone else has to do the exact same thing as you; namely get into work on time!

When you finally get in you spend the whole day working at something you cannot really stand, with people you have to work with as you have no choice and take orders from someone who is always demanding more work, in less time. You eyes continually drift to the clock counting your precious time down to the moment you can get out of this place.

When finally you get out, you repeat your nightmare journey, only this time you are aiming to get back to the home you left some 8 hours ago – this is the home, by the way, that you are spending your money you earn, from the job you cannot stand, just to keep empty for those 10 -12 hours you are not there for 5 days of the week!!

Then, if you are unlucky, that was a Monday and you have another 4-5 days repeating the same thing – every week, every month, every year!!!

WOW! Thats just depressing to read isn’t it!

Regrettably, that’s the story for hundreds of thousands of people each and every year!

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