Browsing the blog archives for July, 2008

Promoting your online website business: ‘offline’!

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Welcome Back! If you haven't already, you may want to subscribe to my RSS feed or grab my FREE marketing report   Thanks for visiting!

The way the business world works has altered. Everywhere I go people are talking about it, so why not to use this as an opportunity! By the way, never wait to use each and every opportunity you've get!

The burning question people are asking me at the minute is how to get visitors to their websites? Now, hopefully, these people are doing the essentials like Search Engine Optimisation [SEO] and the like, but I have found that these exact same people, even those running an online website business like me, are actually spending a significant part of their lives away from their computer and going ‘offline’!

So let's look at the things from this side too, since a significant part of our life and our potential visitors is going to be spent away from the computer, as we have agreed?

The most crucial thing is to know your visitors. If you want to run & promote a successful online website business and  make it successful, you need know what your visitors don't like, what they do like, what they would like, and most important, who your visitors are. If you succeed in understanding this, you're on the right track to online website business success; if you don’t, then you must work harder at it!

OK, now you have an online website business, you understand your visitors; you did some SEO, and the like. You moving positively forward, but let's return to day to day life, away from the computer.

One thing you should concentrate on is how important it is that people REMEMBER your online business website. I know you already know that you need to be regularly adding quality content to your online business website; I won't be discussing this in this article. However, I will try to make you aware about the importance of making people remember your online business website.

Try to think, and hone in on your average visitor. Ask yourself this question: “why does he/she come to your online business website?” Do you have the answer? Excellent; now it's time to use it!

Where do your visitors (and potential visitors) gather? You can use the tools built into the online business website to find out. Now you have your chance, ACT!

Try these 5 simple tips to get your online website business active in the ‘offline’ world.

1. Family, friends and colleagues can be told/rang/written to about your online website business - tell them your www address and get them to both view it and then then ask them to tell their [different] friends and colleagues about your online website business. THEN get them each INDIVIDUALLY to tell/contact their [different] family/friend/colleagues! -the POWER of just this simple idea gives me goosebumps when I start doing the math!!

 

2. Free adverts in your local shop or newspaper can still be had - keep it simple, short and professional.

3. Produce some leaflets and give them out - again keep it simple and professional and use your contacts to help you promote your business.

4. Write an article about your business and offer it for publication - you’d be surprised how many editors are crying out for free articles to fill their magazines and periodical and you get free publicity on the back of it too!

5. Get business cards printed - for a small postage fee, you can still get 250 free business cards at Vista Print

So, now it's time to give your imagination free reign! Use this opportunity to enhance and promote your online business website: ‘offline’!

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Crunch the Credit Crunch!

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We’ve all heard about the credit crunch – all doom and gloom, everything going up, up and up! –Dearer petrol/diesel, utilities like gas and electric plus even the essentials like food are all costing more than last year – and the likelihood is that things are going to get worse before they get better!

Even the housing market is suffering a squeeze, so the option to go into the traditional ‘safe as houses’ investment is looking decidingly dodgy at the minute!

So, how can you protect yourself and your family from this? Remember -this affects use all – whether you are independently wealthy or just the average man or women in the street!

So where do we go next to find shelter in these tough financial times ahead? Many people are joining customers just like ours on the road to independent wealth, by buying one of our exciting established online businesses.

We explain here, how you too, can crunch the credit crunch!

Give up on the normal grind

Buying an online established business from www.website1st releases you from the normal everyday grind.

For many years the growth of online trading has exceeded that of the ‘normal’ traditional type of business. In fact, the current credit crunch is likely to accelerate more and more traders and trading to get online in 2008-2009!

Already people are ditching the car and the strain of commuting, abandoning the overcrowded superstores and crime ridden high street to shop safely and securely from the comfort of their own home.

Why an online business?

Any online businesses has significant advantages over it ‘traditional’ counterpart which gives you a real competitive edge: We consider the following to be the 3 top tips to consider when approaching purchasing an online business

  • No Employees: So this means no need to pay them, no tax or insurance returns, no wage demands, no strikes, no management issues and best of all no need to provide them somewhere to work!
  • No Stock: Why sell stuff that goes out of date, is maybe perishable or takes up large amounts of storage space, at a cost? Plus you have to transport the item and handle returns – remember fuel costs are going up and are likely to stay that way and increase further!
  • No Physical Limitations: You don’t usually will not need premises! So you can forget about heating and lighting and, of course, taxes! With an internet or wi-fi connection you can work literally anywhere you want!!
  • In fact, we would go so far to say that ANY business in the 21st century must have an online business to sell their products from if they wish to survive!

    So what online business should I try?

    Let’s consider some of the options for an online business?

    What might suit you given your circumstances and, more importantly, how will the online business you choose to buy help you crunch the credit.

    Directly selling items you have made yourself

    Many people can turn a ‘hobby’ into a successful business.

    Selling something you have made yourself can be enormously satisfying and it is surprising how many ‘hand-crafted’ items can outsell their commercial counterparts online!

    However, you must remember that you are going to have to produce the item you are selling, ship it and deal with returns and complaints and bear all the costs of these.

    Equally, can you meet demand, if it increases, and how will you grow your business if it does – if you have to take on staff or increase your hours to take up the demand, can you manage this financially, especially if you are still working full/part-time?

    Directly selling items for others

    This usually involves you finding some company who will deal with all the production/manufacturing or buying on, of the items you want to sell, as well as handling all the shipping and returns for you.

    You will either be buying the items at a reduced price and have it shipped to you. You then sell the items from your own online business and make a ‘mark up’ on the item yourself and take the difference. So, for example, you might be able to ‘buy’ MP3 players for £5 and sell them for £10 making £5 profit.

    Or you can find companies who allow you to ‘buy’ the item at the reduced price and who will also ship the item anonymously to your buyer – you simple act as the ‘go between’ taking your mark up

    Make sure you research any company in detail before you commit to sell their products.

    You are reliant on the company you buy from and, by the nature of the business; these tend to be smaller companies are less resilient in times of demand and difficult financial times. You are relying on them to deliver the item promptly and, if you are receiving stock yourselves, you have the hassle of storage, possible damage whilst in your care and so on.

    Equally , if you are receiving returns from customers you are 'stuck' with having to send this back to the supplier and waiting for them to process the refund to you - you on the other hand have likely had to refund your client already!

    These companies will suffer from the same inflation costs as a ‘normal’ business and are likely to pass these costs onto you, meaning your mark ups may decrease unless you put up your prices – of course, putting up your prices may mean your business is less competitive!

    Indirect selling item for others

    This is a very simple process, as you are offering for sale items you have neither produced for yourself or are having to outlay cash to purchase. Your products are all shipped for you, at nil cost and equally, any returns are handled by the supplier, again at nil cost.

    You are likely to be able to offer a much larger amount of products and ranges and will often be either selling or backed up by nationally/internationally known companies.

    Selling these products are seamlessly taken care in all the online businesses we sell using this method and, in may cases, the buyer doesn’t even notice they have left your business to buy their products!

    You gain all of the advantages of 3 top tips - No Employees -No Stock - No Physical Limitations!

    Out of all the options available to you when starting up your own online business this is the one we recommend

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